Soft-Top Defender Build Turns Heads at Goodwood Festival of Speed

Urban Automotive unveiled the Urban Widetrack Heritage Series Soft-Top at the 2025 Goodwood Festival of Speed, a convertible version of the Land Rover Defender 90 sporting bespoke styling.

Image: Urban Automotive and Heritage Customs

Showcased at Goodwood Festival of Speed 2025, to create Urban Automotive’s first soft-top, the British tuning company enlisted the help of Heritage Customs in the Netherlands. As a result, this short-wheelbase convertible SUV is based on the Dutch firm’s limited-edition Heritage Valiance, which notably showcases Urban Widetrack styling.

The Urban Widetrack Heritage Series Soft-Top makes a bold impression with its semi-electric folding roof, which opens to reveal the car’s roll-cage. Exterior styling tweaks include extended wheelarches, an XRS-style vented bonnet with carbon-fibre vents, and matching carbon-fibre mirror caps. Additional carbon-fibre detailing adorns the ‘Best of British’ side vents.

Image: Urban Automotive and Heritage Customs

At the front, designers added lower canards and daytime-running lights to sharpen up the modified Defender’s facia. Finishing off the bold aesthetic is a set of 23-inch Urban WX-2 R black alloy wheels, wrapped in Yokohama Advan Sport tyres.

Inside, the cabin retains its five-seater layout and now features a Hermanes Orange leather, with Recaro bucket seats fitted up front. To complete the bespoke interior, the team applied the custom Heritage Series overlay to the dashboard.

Image: Urban Automotive and Heritage Customs

This collaboration between Urban Automotive and Heritage Customs has produced a beefed up Land Rover Defender 90. Notably, the latter brand was the first to convert a Land Rover Defender into an, ahem, convertible – the entire transformation completed in-house.

This model serves as a cornerstone for both Urban Automotive and Heritage Customs. Each brand manufactures its own parts and takes pride in crafting bespoke vehicles that push the boundaries of design and individuality.

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